How to Write a Sportsbook Article



A sportsbook is a gambling establishment that accepts bets on all kinds of sporting events. Most sportsbooks cover major professional games, but you can also find books that offer bets on collegiate and non-professional events.

Developing a Good Sports Story

A good sports article captures emotions and action through interviews and descriptions while also presenting objective statistics about the subject. For example, a feature article on a soccer player may include his average number of goals per game and his racing times at various distances.

Using quotes from athletes and coaches is an important component of a good sports article. Poignant, well-placed quotes can help create a fuller, richer portrait of your subject and illustrate his or her personalities for readers.

Writing a Great Lead Line

A good lead line is critical to the success of any piece of writing, but it is especially important in a sports-focused article. A strong lead is a concise statement that reveals the most essential information about your topic and compels the reader to keep reading.

Getting the Best from Your Quotes

A great quote should have three qualities: it is witty, memorable and, most importantly, it adds something to your article. Among the most common sports-related quotes is “the most difficult thing to do is to shoot a basket,” which is not only a statement but a useful and memorable one as well.

Keeping Your Message Clear

A good sports article should be a balanced mix of facts and emotion, utilizing both facts and humor to pique interest and entertain the reader. Be sure to use the right terminology, such as point-shaving and the point spread to explain the basics of your subject’s performance.

Posted in: Gambling